Case study-Mike Jonathan.

Introduction

Hero Section – full-width image/video + title

1. Overview Section –The client needed a short video that would communicate efficiency and professionalism, suitable for website and social media use.” As with many of my clients we need to create a hero video that would be a resource for clients coming in to the website, and some short form social media clips to take to instagram, tiktok and linked in. The most powerful form of content is story driven. Mike’s passion for his movie really connected and inspires.

2. Challenge Section – There are several aspects to this project that really needed to be developed before we rolled camera. For the most part developing the talking points and the questions that would give us the messaging needed for this project. Once that had been done and signed off the rest of the project really flowed from there. We were about to scope out and organise the nessacary supporting footage (B-Roll), and graphics required to bring those talking points home.

3. Approach Section – There is something really powerful about seeing and hearing peoples passion fror their projects. Text + Image Block or Bullets

4. Solution Section – Gallery / Video Blocks

Main video

This video is was the main marketing piece that was captured in one sitting. It provides all the key talking points to promote, or educate for the project. All the social media clips are taken from this main video. It is

Social Media Clips examples

In this clip Mike discusses his inspiration for the film

In this clip Mike discusses some of the obstacles he had to over come.

In this clip Mike discusses his views on how Aotearoa can move forward and heal.

Results Section – Text Block (metrics, impact)

Client feedback.

This set of content materials really help us engage with our clients and raise our profile in the market place.

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